Hi, I'm German Calas.

A Growth Hacker, Entrepreneur, CEO, CMO & Advisor

I am a digital problem solver turned serial entrepreneur with over 15 years of experience starting, managing and growing online businesses including eCommerce, Marketing Agencies, Affiliate Marketing and Software-as-a-Service (SaaS). I’ve started over dozen online businesses as a bootstrap sole founder, forcing me to not only wear nearly every hat you can image a startup would need, but also strive to achieve profitability fast. Among all of the hats I’ve worn, I’m most passionate and experienced with Product Strategy, SEO, Growth Hacking, Revenue Strategy and Conversion Rate Optimization. These are the jobs and roles I’ve found lead companies to the fastest long-term success. I am currently working with several businesses as a Growth Hacking consultant, and co-founder/partner in a handful of other startups.

 

About German

Full Name
German Calas
Profession
Serial Entrepreneur
Ethnicity
Cuban American
Relationship
Happily Married
Location
South Florida
Zodiac
Scorpio
Education
Self-Educated, Ongoing; Undergrad, College Dropout
Pet
Siberian Husky
Dream Car
2021 Tesla Roadster w/ SpaceX Package
This Website
german.ninja

Languages

English Native
Spanish Native
A.I. Fluent
Japanese Basics
Arabic Basics

Professional Skills

Growth Hacking
Search Engine Optimization
Content Marketing
Online Reputation Management
Affiliate Marketing & Management
Conversion-Rate Optimization
Copywriting
Email Marketing
Business Operation Automation / AI Integration
Social Media / Influencer Marketing
Agile Project Management

My Core Values

  1. Agility:  I value adapting quickly and pivoting strategies as needed in the constantly evolving digital landscape. The mindset and ability to move swiftly and make rapid changes in response to feedback, data, and new information are essential. Failing fast and iterating quickly is crucial for achieving the best possible results as quickly as possible.
  2. Creativity: I love to develop innovative solutions to help my, and my client’s businesses thrive. Thinking outside of the box is one of my specialties.
  3. Results-oriented: I value achieving tangible outcomes for myself and my clients, whether that’s increasing the profit margins or conversion rates, to lowering bounce & churn-rate.

Work Experience

What's kept me busy

Sept 2019 - Present

German Calas Consulting

Digital Growth Hacking Consultant

German.Ninja Consulting is a digital growth hacking consultancy founded by German, a seasoned consultant who has helped numerous startups and established digital businesses achieve sustainable growth. With his expertise in the latest growth hacking strategies, German has helped his clients improve their online presence, increase customer engagement, and drive conversions. His passion for digital innovation and results-driven approach has earned him a reputation as a go-to consultant for businesses looking to achieve scalable growth in today’s competitive digital landscape.

Jun 2013 - Jun 2018

Bytion

Founder / CEO

Founded, lead and grew Bytion, a management company, into a multi-million dollar company. Bytion was founded to manage the operations, growth and revenue of multiple online businesses and digital products. As CEO, I was responsible for growing the company, building the team and strategic planning and execution to achieve quarterly goals.

Accomplishments

  1. Achieved #1 Google SERP ranking for highly competitive keywords and industries
  2. Owned 30-50% of 1st page SERP results for highly competitive keywords
  3. Sustained 300% annual revenue growth for 4 years in a row
  4. Successfully managed and grew a portfolio of over 20+ web properties
  5. Drastically increase team productivity and efficiency by implementing employee incentive programs
  6. Transitioned 80+ workforce from in-house to fully remote
Oct 2010 - Apr 2018

Devumi

Founder / CEO

Devumi was a Social Media Boosting service provider founded in 2011 and growing to become among the largest companies in the industry within 5 years, serving over 250,000 paying clients worldwide. Devumi was shutdown in 2018 after falling victim to a credit card and PayPal blockade as a direct result to false, inaccurate, and/or exaggerated allegations and claims by the media.

Accomplishments:

  1. Achieved and sustained 200-300% YoY growth until achieving peak market domination
  2. Received multiple awards and “Best Overall Service” recognitions by multiple independent websites & blogs
  3. Invented & validated over a dozen new growth hacking strategies
  4. 95% reduction in fraud with by developing proprietary anti-fraud technologies
  5. 500% conversion-rate improvement?via multiple iterations of A/B Testing & UX optimizations
  6. Increase customer lifetime value by 300% over the course of 2 years
2006 - 2010

Link Sharing Forums

Founder / CEO

Founded three separate crowd-sourced download / link sharing forums. Built large 300,000+ strong active-member community in 12 months from scaled long-tail SEO & word of mouth. Implemented creative means of growing the community, automating  moderation and generating revenue from the cheapest demographic on the internet.

Accomplishments:

  1. Achieved Alexa ranking under 7,500 for two of three properties
  2. Grew the community by 10,000% organically, (from 1,500 to over 150,000 members) within 1 year
  3. Surpassed 1.8 million unique visitors monthly utilizing SEO and proprietary growth hacks
  4. First Exit — Successfully sold the company & web properties to a competitor in late 2010

References

What people who know me say about me

Roberto D. Marketing & Sales Guru

German and I have known each other for over 7 years, and he’s probably one of the smartest guys I’ve ever met. He’s passionate, dedicated, loyal and candid. When it comes to work, German’s the type of person who becomes obsessed with “solving the problems” and really diving into the customer’s shoes. The guy lives to work.? Honestly, I don’t think I’ve ever seen him work less than 100 hours a week. When he’s not working though, you’ll find him reading, spending him with his family or cruising around Denver in his One Wheel.

German’s is the most hard working, dedicated person I’ve ever met.

Jahdy L. CTO, Software Architect, Product Manager

Having worked along side German over the past several years, and having had the opportunity to witness success and failure in both professional and personal contexts, I am consistently surprised at how fiercely he resolves to persevere and beat the odds while energizing and inspiring those around him to follow suite.? He is an accessible administrator with proven executive acumen?able to navigate and overcome complex corporate obstacles with poise and resoluteness.

German?s ?out of the box? approach to problem solving, has pulled the company from the brink of certain catastrophe, having the tendency to turn the most improbable loses into sweeping wins.? Situations matching the aforementioned have taken place a few too many times to discount them as mere luck. Indeed, his consistently sharp performance and marketing prowess are unrivaled, and I?m fortunate to be able to consider myself as one to profit from his example.

A highly approachable leader to junior staff, and an inspiration to his senior level peers, I highly recommend German Calas as a highly capable visionary and executive and see unbridled success in his future, should he persist his current trajectory.

Interests & Hobbies

  • Growth Hacking
  • My Hot Wife
  • My Awesome Dog
  • OneWheel
  • Shooting
  • Hiking
  • Skydiving
  • Ski & Snowboard
  • Ping Pong
  • Auto-Pilot Roadtrips
  • Music
  • Exotic Teas
  • Space Exploration
  • Digital Privacy
  • A/B Testing (very fun)

Let's Talk Business

If you need to reach me, just message me below about yourself, what you’re looking for, and your contact details. I’ll get back to you as soon as I can to discuss.

Contact Us
First
Last