Meet German Calas
Serial Entrepreneur. Brand Architect. Culture Hacker.
I’m German — a serial entrepreneur, technical marketer, and systems builder with 15+ years of experience leading high-growth digital ventures. I’ve scaled brands to 8-figure revenue, led exits, and built operations across SaaS, affiliate, PR, B2B/B2C, and AI-driven growth platforms.
Founder of Devumi, Bytion, Miolay, RepuFly, and BestKavaBar.com — I’ve consulted for X (Twitter), built platforms used by over 250,000 people, and most recently, pioneered AI-generated music marketing that fuses customer experience with cultural impact.
I move fast, obsess over systems, and turn ideas into scalable machines. Whether I’m launching a viral SaaS product, branding a kava bar with a Spotify anthem, or embedding QR-powered cups into the heartbeat of a community, I don’t just build companies — I build momentum.
From zero to exit, and everything in between — I make brands unforgettable
About German
- Full Name
- German Calas
- Profession
- Founder • Growth Strategist • Fractional CMO
- Ethnicity
- Cuban American
- Relationship
- Happily Married
- Location
- South Florida (open to relocation)
- Zodiac
- Scorpio
- Education
- IB Grad → Startup PhD (built my first high-traffic platform in high school, dropped out of college to scale my first 6-figure venture)
- Pet
- Siberian Husky
- Mission
- Tesla Roadster
- This Website
- german.ninja
Languages
Professional Skills
My Core Values
- Agility: I value adapting quickly and pivoting strategies as needed in the constantly evolving digital landscape. The mindset and ability to move swiftly and make rapid changes in response to feedback, data, and new information are essential. Failing fast and iterating quickly is crucial for achieving the best possible results as quickly as possible.
- Creativity: I love to develop innovative solutions to help my, and my client’s businesses thrive. Thinking outside of the box is one of my specialties.
- Results-oriented: I value achieving tangible outcomes for myself and my clients, whether that’s increasing the profit margins or conversion rates, to lowering bounce & churn-rate.
Work Experience
What's kept me busy
RepuFly
RepuFly: High-ticket online reputation repair and automated review generation systems
ViralTactic: Press, PR, and viral media placement engine with white-label syndication and conversion funnels
BestKavaBar.com: Top-ranked platform for U.S. kava culture — directory, search engine, and content hub
-
Offers SEO, paid ads, and full-stack marketing to kava bars
-
Created branded music anthems and AI-generated promos
-
Distributed on Spotify/Apple under the artist alias BestKavaBars
German.Ninja: Private consulting brand for growth, AI integration, funnel optimization, and startup scaling
Miolay Inc
Performance marketing company running high-traffic review and comparison sites across tech, retail, and B2B.
-
Oversaw SEO, monetization, and editorial ops
-
Bootstrapped under MegaFire LLC, restructured under Miolay Inc.
-
Spun off key assets post-acquisition (incl. BestKavaBar.com)
-
Acquired under sealed terms
German Calas Consulting
Digital Growth Hacking ConsultantGerman.Ninja Consulting is a digital growth hacking consultancy founded by German, a seasoned consultant who has helped numerous startups and established digital businesses achieve sustainable growth. With his expertise in the latest growth hacking strategies, German has helped his clients improve their online presence, increase customer engagement, and drive conversions. His passion for digital innovation and results-driven approach has earned him a reputation as a go-to consultant for businesses looking to achieve scalable growth in today’s competitive digital landscape.
Bytion
Founded, lead and grew Bytion, a management company, into a multi-million dollar company. Bytion was founded to manage the operations, growth and revenue of multiple online businesses and digital products. As CEO, I was responsible for growing the company, building the team and strategic planning and execution to achieve quarterly goals.
Accomplishments
- Achieved #1 Google SERP ranking for highly competitive keywords and industries
- Owned 30-50% of 1st page SERP results for highly competitive keywords
- Sustained 300% annual revenue growth for 4 years in a row
- Successfully managed and grew a portfolio of over 20+ web properties
- Built, scaled, and sold multiple content platforms with 6–7 figure exits
- Led cross-functional teams in product, marketing, automation, and ops
Devumi
Built one of the most dominant growth engines of its time—reselling social media engagement via global supplier APIs and executing SEO strategies that dominated Page 1 across 8+ brands.
- Scaled to 250,000+ paying clients and 120+ employees globally
- Achieved 200–300% YoY revenue growth from 2012–2017
- Ranked for top growth marketing keywords across 1st page of Google
- Oversaw supplier QA, bot detection, retention and automation systems
- Pivoted technical team to build SponsoredMentions (Micro-Influencer SaaS)
- Exited operations in 2018 following platform policy changes and external investigations
Link Sharing Forums
Founder / CEOFounded three separate crowd-sourced download / link sharing forums. Built large 300,000+ strong active-member community in 12 months from scaled long-tail SEO & word of mouth. Implemented creative means of growing the community, automating moderation and generating revenue from the cheapest demographic on the internet.
Accomplishments:
- Achieved Alexa ranking under 7,500 for two of three properties
- Grew the community by 10,000% organically, (from 1,500 to over 150,000 members) within 1 year
- Surpassed 1.8 million unique visitors monthly utilizing SEO and proprietary growth hacks
- First Exit — Successfully sold the company & web properties to a competitor in late 2010
References
What people who know me say about me
German and I have known each other for over 7 years, and he’s probably one of the smartest guys I’ve ever met. He’s passionate, dedicated, loyal and candid. When it comes to work, German’s the type of person who becomes obsessed with “solving the problems” and really diving into the customer’s shoes. The guy lives to work.? Honestly, I don’t think I’ve ever seen him work less than 100 hours a week. When he’s not working though, you’ll find him reading, spending him with his family or cruising around Denver in his One Wheel.
German’s is the most hard working, dedicated person I’ve ever met.
Having worked along side German over the past several years, and having had the opportunity to witness success and failure in both professional and personal contexts, I am consistently surprised at how fiercely he resolves to persevere and beat the odds while energizing and inspiring those around him to follow suite.? He is an accessible administrator with proven executive acumen?able to navigate and overcome complex corporate obstacles with poise and resoluteness.
German?s ?out of the box? approach to problem solving, has pulled the company from the brink of certain catastrophe, having the tendency to turn the most improbable loses into sweeping wins.? Situations matching the aforementioned have taken place a few too many times to discount them as mere luck. Indeed, his consistently sharp performance and marketing prowess are unrivaled, and I?m fortunate to be able to consider myself as one to profit from his example.
A highly approachable leader to junior staff, and an inspiration to his senior level peers, I highly recommend German Calas as a highly capable visionary and executive and see unbridled success in his future, should he persist his current trajectory.
Interests & Hobbies
Let's Talk Business
If you need to reach me, just message me below about yourself, what you’re looking for, and your contact details. I’ll get back to you as soon as I can to discuss.